Tips to make yourself visible in the digital world.
Thanks to the digital revolution, people are no longer scanning home decor books to find the latest ideas to decorate their home. Everyone is relying on the internet for information on everything they want to buy. How do you ensure that people reach you when they are thinking of designing their home? Here are some tips to make yourself visible in the digital world and reach more clients.
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Create your own website.
Create your own website. Consider this as your digital office, and give it just as much importance. People who visit your website should get a sneak peak of the work that you do. Upload short videos or presentations of your work highlighting your expertise. You can convey a lot with a good video. Make sure to display variety.
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Start blogging.
Let’s face it. It’s not just the travelers and foodies who are blogging and putting up videos. All are, including interior designers. Latest trends, top mistakes, minimalistic designs, textured walls, matte finish, mirrors, monochrome, vertical planting and what not. Make sure to keep sharing on a regular basis. You should do atleast one post every month.
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Optimize your webpage and blog.
Do search engine optimization or SEO. This helps potential clients land in your webpage. There are a lot of SEO tricks that can be used to ensure that your webpage and blog is visible. Use keywords that customers would use to search for interior designers in search engines.
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Use social media platforms to your advantage.
Dont limit your boundaries by using just one platform. Use multiple digital platforms like Facebook, Instagram, Pintrest, Youtube etc… to showcase your work as well as ideas. Use pictures, videos and content to help you reach as many people online. Keep sharing design ideas that can entice your potential customers.
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Display client appreciation
Make sure that you post the appreciation that have received for your past work. Share your website to your previous customers and do not shy away from asking them to post reviews.
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Use Ads to lure clients.
Set a budget and advertise in social media platforms like Facebook, YouTube etc… Dont make the mistake of sticking to old fashioned marketing techniques. The digital ads have proven to be very effective in terms of cost and its reach to the online community. Even if someone may not be a potential customer, they might realize the need for a remake when they see your design ideas and videos.
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Hire a digital marketing firm.
If you are not familiar with digital marketing, find a good mentor to lead you in the digital marketing world. There are many aspects to digital marketing which if covered effectively will definitely boost your business as well as sustain it. This will also help you to reduce mistakes as well as ensure that you get results faster and at a lesser cost.