Do you want more people walking into your store? Read this article to find out how.
Facebook is the world’s third most visited site and has 2.75 billion monthly active users. Facebook provides a platform that makes advertising easier than any other form of advertisement. Not only is Facebook financially friendly, it also gives you tremendous flexibility and control.
The top advantages of facebook ads are
- Targeted audiences
Are you targeting new homeowners? Are you looking for clients between the age 30-50 within your city? Facebook can do this easily. With Facebook Ads, you have millions of targeting combinations that you can test and determine what works most effectively for you.
- Highly customizable
Facebook ads can be customized to specify the target audience, budget per ad campaign, message etc….
- Measure ad performance
There was hardly anyway to measure performance of ads in traditional marketing.
Facebook clearly lays out all the metrics relating to your campaign’s performance in Ads Manager to help you find out what’s working and what’s not. Measuring the performance of each ad helps you to choose the perfect combination of Ad Copy and Ad Creative which will lead you to maximum results.
- Easier and faster to modify ads
We can modify the ads anytime. This way we can stop a low performing ad and change it based on a high performing ad.
- Quick results
Much faster way to get leads that have a higher rate of conversion.
- Scalable
Scaling is much easier than in traditional marketing. Once you’ve ran through all your testing to find the appropriate combination of ad copy and ad spend, you can scale your Facebook Ads Campaign fairly quickly; either vertically or horizontally.
- Remarketing made easier
Use retargeting campaigns to retarget lost opportunities for traffic to your website. With Facebook Pixel code, you can provide custom and personalized offers to generate a conversion. In addition to this you can generate ‘look alike audiences’ which will help you target a larger audience.